Data-Driven PR, Marketing and Storytelling

What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR

Data-Driven PR Data Pitching Analysis

Setting the right earned media objectives for your brand

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand

Brand Branding Media Measurement

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Data-driven PR.

Marketing

Marketing Content Marketing Social Media Employee

PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR

Data-Driven PR Strategy Data Measurement

Demystifying PR ROI

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics

Analytics Measurement Data Technology

Public Relations Job Trends in Tech and Beyond

Onclusive

MAY 10, 2017

For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites. PR is an essential business function and the sooner we acknowledge it, the more talent we’ll attract.

Trends

Trends Publicity Data-Driven PR Government

Top Public Relations Trends in 2018: Introduction

Shift Communications

DECEMBER 4, 2017

As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Part 4: Search Marketing. Advanced PR Practitioners Embrace AI Fully. Influencer Marketing Train Keeps Picking Up Speed. Vice President, Marketing Technology.

Trends

Trends Publicity SEO Advertising

SHIFTing into the Future

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?

Data-Driven PR

Data-Driven PR Agency Travel Meeting

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling

Storytelling Data Data-Driven PR Infographics

Beets, Tomatoes…Big Data?

Shift Communications

OCTOBER 1, 2015

The chefs are faced with only the data the ingredients provide and their own intuition. As I sat watching these chefs whip up their treats, it got me thinking – this is exactly what we as marketers and communicators do every day. The chefs grab their beets and lamb; we collect our data. Insights – the storytelling.

Big Data

Big Data Data Pinterest Storytelling

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. A Tech PR agency can help you do this.

Strategy

Strategy Brand Branding Technology

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Omnibus surveys.

Storytelling

Storytelling Data Survey Financial

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR

Data-Driven PR Measurement System Data

Tracking your PR efforts using metrics that align with business impact

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR

Data-Driven PR Measurement System Data

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends

Trends Data-Driven PR Analytics Survey

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement

Measurement Data-Driven PR Survey Storytelling

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

Onclusive

MARCH 17, 2021

In this continuation, she dives into part 2: Lack of prioritization of data-driven approaches for PR/Communications – is the other most common cultural roadblock – where at best, data becomes an after-thought or a project on the side and stays in the blind spot. Why this roadblock shows up?

Data

Data Communications Reputation Data-Driven PR

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

MARCH 30, 2018

Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. It represents the kind of value you can get when you pair good data with great technology. If you’re a data-driven PR shop, you may have a head start on what AI could do.

Publicity

Publicity Training Technology Data

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

APRIL 23, 2015

Although to be clear, this is not a question limited by age; I’ve also gotten the question from career changers or communicators who simply wish to improve their marketability. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications

Communications Analytics Infographics Data-Driven PR

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

OCTOBER 31, 2016

Good analytics software takes existing data and does the analysis for you, removing the need for mathematical or statistical expertise which permits the transformation of data into analysis. This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public.

Analytics

Analytics Data Analysis Technology

Public Relations Today

What is Data-Driven PR, Part 8: Crafting the Pitch

Setting the right earned media objectives for your brand

Trending Sources

20 PR and Marketing Predictions for 2022

PRTech Is Evolving. Is Your PR Strategy?

Demystifying PR ROI

Public Relations Job Trends in Tech and Beyond

Top Public Relations Trends in 2018: Introduction

SHIFTing into the Future

How Data-Driven Storytelling Drives PR

Beets, Tomatoes…Big Data?

What is Tech PR? PR strategies that sell your tech brand

Where Do You Find Data For PR Storytelling?

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Tracking your PR efforts using metrics that align with business impact

2024’s Top 5 PR Trends: What to Watch

Why CEOs Should Invest in PR Attribution and PR Measurement

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

The Best Way To Prepare For Artificial Intelligence In Public Relations

The Top 5 Skills That Young (And All) Communicators Should Develop

What PR Professionals Should Have Learned at IBM World of Watson

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