The Hoyt Organization

SEPTEMBER 8, 2023

As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.

Trends 97

Trends Brand Branding Analytics 97

Shift Communications

FEBRUARY 20, 2019

While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data. Instagram and Facebook use hashtags as well. Not only is it free but it gives you the flexibility and access to public postings on Facebook, Twitter, Instagram, and Reddit. Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

JANUARY 2, 2017

New measures of influence, driven by machine learning technologies, will begin to surface as machines can ingest far more data than humans are capable of. Want to find out what’s trending on Instagram so you can adapt your own Instagram strategy?

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 3, 2016

Instagram started filtering content just like Twitter not that long before. Media Lab and Deloitte launched the joint project Data USA. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

NOVEMBER 12, 2015

With plenty of free analytics tools available, there are many of options for interpreting this data. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. ALMOST Free Exposure.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

With plenty of free analytics tools available, there are many of options for interpreting this data. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. ALMOST Free Exposure.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

With plenty of free analytics tools available, there are many of options for interpreting this data. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. ALMOST Free Exposure.

Small Business 60

Small Business Social Media Media Analytics 60