Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data. Instagram and Facebook use hashtags as well.

Trends 142

Trends Industry Wikipedia How To 142

The Hoyt Organization

SEPTEMBER 8, 2023

This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace. As a result, PR pros must develop skills in data analytics. In turn, personalization builds customer loyalty and increases sales.

Trends 86

Trends Brand Branding Analytics 86

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Instagram started filtering content just like Twitter not that long before. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. Prioritize and Share…. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

JANUARY 2, 2017

We must become proficient in tagging audiences, retargeting and remarketing, email marketing, one-to-one communication in social media, and working with very specific audiences so that our message has the most impact for the effort and resources available to us. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. With plenty of free analytics tools available, there are many of options for interpreting this data. Marketing Coordinator. But why exactly is social media a necessity for every business of every size?

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. With plenty of free analytics tools available, there are many of options for interpreting this data. Marketing Coordinator. But why exactly is social media a necessity for every business of every size?

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. With plenty of free analytics tools available, there are many of options for interpreting this data. Marketing Coordinator. But why exactly is social media a necessity for every business of every size?

Small Business 60

Small Business Social Media Media Analytics 60