article thumbnail

How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Product awards are excellent ways to build credibility, but there are worthwhile awards that focus on a company’s customer service, workplace culture, or individual accomplishments. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334
article thumbnail

Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Media and influencers read analyst reports and white papers, so the reach can become exponential. If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. Bylined content.

B2B 136
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. The writing should move smoothly, so keep sentences short and snappy.

B2B 147
article thumbnail

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Ritz-Carlton.

article thumbnail

What’s the One Thing?

Cision

PR has always been in the business of writing, sharing and promoting messages. They would still have to pay their bills, deal with customer service, and hope their WiFi worked. Try the outside-the-box content marketing ideas from our free white paper! Rightfully so. The message is the bulk of the work.

Employee 120
article thumbnail

Behind the Headlines with ProPublica’s Dan Golden

Cision

If you’re skeptical, curious, enjoy writing, and have a social conscience, you should consider a journalism career. Automated customer service. What advice do you have for those looking to begin a career in communications? Rapid Fire Round. If you could abolish one piece of modern technology, which would it be and why?

article thumbnail

5 Common Misperceptions of Social Customers

Cision

Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Get our free white paper! For most businesses, social media serves its highest utility as a customer service vehicle.