ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product. Create a leadership positioning.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. Some will be service pieces that offer tips or tools. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Gather feedback from your sales and customer service teams. Think ebooks, white papers and even blog posts. So, talk to your clients!

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

MAY 21, 2015

High Income Business Writing. Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). 13) Mike Stelzner. Social Media Marketing Podcast. 39) Donna Papacosta. Trafcom News Podcast. 48) Ryan Jenkins.

Social Media 120

Social Media Marketing Pinterest Media 120