Customer Service Ethics Technology Tools 
Prohibition
MARCH 21, 2024
Sentiment analysis is another powerful tool that AI can benefit from. AI-technology has the ability to track competitor activity and help brands gain the competitive edge over other businesses. Furthermore, advance AI tools can identify emerging customer preferences.
Burrelles Fresh Ideas
MAY 14, 2024
Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Add Alt Text Alternative text (alt text) is an essential tool allowing social media managers to make images and other visual content accessible to people with visual impairments and other disabilities.
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Burrelles Fresh Ideas
JUNE 6, 2023
One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively.
Sword and the Script
JANUARY 3, 2023
Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand. How is technology being used in public relations? And in B2B marketing it already does.
Burrelles Fresh Ideas
FEBRUARY 13, 2024
Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.
Stephen Waddington
DECEMBER 30, 2019
Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. PR slow to adopt an integrated tool stack 11. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information.
PR in High Definition
JULY 22, 2019
For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.
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