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Cultures of Corruption

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89
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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.

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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. The path ahead is bright and exciting.

Privacy 60
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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Greater collaboration and teamwork By having all your brand’s social listening and monitoring data and insights on one dashboard, you can share key information across multiple teams including marketing, sales, and customer service – improving internal relationships and helping to achieve common goals.

Strategy 370
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Social Metamorphosis: Five AI Trends that are reshaping Social Media

Prohibition

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. On the other hand, for smaller start ups with limited resources, the initial costs of such tools may pose financial challenges.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

ROI: Financial return compared to PR costs. Imagine walking in your customers’ shoes, recognizing their needs and aspirations. This approach isn’t just good ethics; it’s good business. Offer exceptional and empathetic customer service. Share customer stories and testimonials to build trust.

Trends 105