Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Purpose unifies management, employees, and communities. Representing the public that we serve 4. What we do 5.

Government 103

Government Education Print Ethics 103

Onclusive

JUNE 1, 2023

Unlike marketing, where an influencer’s job is to help promote and sell a product, a PR influencer focuses on building relationships and trust between an organisation and its stakeholders whether that’s customers, employees, investors or the media. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 192

Marketing Content Marketing Data Social Media 192

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. million.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. The motion was “You don’t need compliance rules when your employees have social media.” Big or otherwise.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148