3 key takeaways from COVID-19 crisis communications

PR Daily

Be transparent, focus on the facts and be kind to the reporters trying to cover a once-in-a-generation crisis. The most unique aspect of crisis communication during COVID-19 is that it’s a shared experience. After I shifted to communications, a crisis felt very insular and isolated.

Why it’s important to prepare for a PR crisis


In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

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What to Do When Your Internal Communications Goes External


Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external.

Expert guidance to prep your spokesperson—before a crisis hits

PR Daily

In the world of media training and media interviews, there are some serious flaws you should avoid at all costs—especially when you must do a media interview during a crisis. Crisis communications and media training expert Gerard Braud is based in New Orleans.

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The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Communications Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler AVEs C-suite Facebook KPIs management PR challenges press release social media training Twitter writing

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social mediaSand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places.

How to Mitigate the Transference of Stress During a Crisis

Melissa Agnes

” This is important for leaders to realize prior to experiencing a crisis. Because successful crisis management often requires an appearance, in some capacity, by the organization’s leadership. So what does this mean for your crisis preparedness?

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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Media training. Owned media/messaging.

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social mediaSand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places.

3 crisis communications lessons from Southwest’s intrepid pilot

PR Daily

Navy fighter pilot who safely landed a Boeing 737 in Philadelphia after a mid-air explosion took out one of its engines—also gave a master class in crisis communications at 190 mph. A good plan will identify a crisis team for making decisions and responding in an emergency situation.

Who Gets Your Vote for 2016’s Spokesperson of the Year?

PR News

Crisis Management Internal Communication Media Relations Media TrainingWell, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. For some PR professionals, the past five weeks have probably felt more like five years. In… Continued.

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report.

Credit Union Times: CU Crisis Planning Essential

Reputation Us

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” Credit Union Crisis Planning Essential. You developed a crisis communications plan?’

These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. But, are they a crisis?

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Writing your crisis comms playbook: Free guide reveals key techniques

PR Daily

Your crisis could start with a data breach. That means that long before the crisis breaks, you must write a communications playbook that lays out how your organization will respond. The guide, " How to Build a World-Class Crisis Communications Playbook ," details how to build a crisis response team, anticipate incidents you may face and rehearse for crises. How prepared statements written long before a crisis strikes can help you respond faster and more thoughtfully.

How to prepare for—and respond to—a leader leaving

PR Daily

RELATED: Join is for our Role of Internal Communications in Building an Innovative Work Culture Conference. ]. Today’s aggressive “ cancel culture ” should motivate every communicator to have crisis response plans ready at a moment’s notice, says Alysha Light , founder of Flight PR.

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Snapchat bounces back, Forever 21 apologizes for diet-bar campaign, and R. Kelly’s crisis pro resigns

PR Daily

Also: PR tactics that ruin media relationships, a look into PR history, and how LinkedIn helps pros attract clients. Why it matters: Don’t count the platform out of your social media efforts, especially if your target audience skews younger.

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What American Airlines’ crisis response can teach brand managers

PR Daily

American Airlines seems to have learned—largely from United Airlines’ recent tone-deaf response—what not to do in a crisis. After electing to take another flight, we are taking special care of her and her family and upgrading them to first class for the remainder of their international trip.

3 lessons from Takata’s airbag crisis

PR Daily

Takata’s airbag crisis is far from over. PR pros can alleviate strain by working with internal communicators to establish proper social media behaviors among staff, as well as enrolling higher-ups in media training classes. On Friday, U.S.

Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Over 80% of companies now have an employee social media policy.

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What’s the crisis response if you’re off the grid?

PR Daily

About the time your aircraft has reached 10,000 feet, the video has already had 20,000 hits on social media. Congratulations: Your crisis has started without you. RELATED: Keep your cool in a crisis with these 13 tips.]. An effective training regimen.

8 tips for looking good on video conference calls

PR Daily

We’ve got 8 tips from Ken Barber, a former cameraman with ABC affiliates who has been part of Mower’s media training team for almost 30 years. Pete Smolowitz leads the media training team at Mower. Make sure your sound and lighting don’t ruin your presentation.

How brand managers can show authenticity on COVID-19

PR Daily

Through crisis communication and outreach, UberEats specifically is being very specific on what they’re doing to support communities. Donating and handing over a check is great, but [these efforts] should have the same goals as any time before [this crisis] when you were writing a check.

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An inside look at AARP’s rapid response team

PR Daily

We’ve been getting our members that real-time info of how they can protect themselves in this crisis,” Mehta says. Your social media efforts don’t need to go dark during this crisis, but make sure your posts are relevant, she advises.

Walmart, Walgreens and CVS unlock ‘multicultural’ products, Lufthansa to lay off 22,000 employees, and companies honor ‘Juneteenth’

PR Daily

This might be accomplished by amplifying minority voices on your social media accounts or through strategic partnerships. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

The 20 Responsibilities of PR and What They Entail


Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis.

Twitter apologizes for misusing data, Dick’s Sporting Goods mulls ditching all guns, and why employers must support mental health

PR Daily

Also: Many consumers think social media has too much sway on news, WeWork to lay off 500 employees, insights on ‘snackable’ content from Amazon, and more. Related reading: Novartis’ crisis response missteps, Target’s one-stop-shopping formula, and Twitter’s private message filter.

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7 PR lessons from ‘Hamilton’

PR Daily

There’s only a small window to jump on a social media trend or be the first to the table with a clever phrase that stands out online. You can get in front of potential pitfalls as well by conducting regular media training, social media training and crisis response drills.

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Personal Versus Private in PR and Social Media


As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

Brown outlined several additional steps she was taking to address the crisis: I am sending a personal letter of apology on behalf of myself and FIT to model Amy LeFevre for what she experienced at the show. It’s not the only brand to go in search of earned media with similar marketing stunts.

Meet your next big client—without leaving your desk!

PR Daily

Our audience needs a thought leader to guide their marketing, social media or internal communications strategy. Crisis Communications -. Media Training –.

Landing the Interview Vs. Getting the Job

Bad Pitch Blog

How: You wrote up an agenda for clients to know what to expect in a media interview; do the same to prepare for a job interview. Being unprepared for the media interview guarantees your client won’t be asked back, and could result in damage to a client’s rep. Media Placements.Google/Blogs/Twitter.Corporate site/Executive Bios.Linked-In Research Don’t forget they are searching the ether for you too! Seeking experience with crisis management…” ?

5 tips for protecting your organization in 2018

PR Daily

There’s been a crisis,” the CEO shouts. PR pros can’t always prevent a crisis, but they can ensure they are prepared for one. Create and update the crisis communications plan. Set up and review media monitoring. Identify spokespeople—and give them media training.

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How to Hand-Hold Your Clients Through Perfect Live Media Interviews

Rock the Status Quo

The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared. What are the most common issues seen with media interviews and, as PR pros, how can we avoid them?

From the experts: Advice on video creation during COVID-19

PR Daily

The CEO video message has become a crucial tool during this crisis. So, how can communicators ensure their leaders make effective and moving videos during this crisis? Is there more to it than basic media training? First, video shouldn’t be ignored in a crisis.

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Coronavirus and Communications: We’re Here to Help


And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. The current COVID-19 pandemic is an unprecedented disruption to modern life.

7 times to turn down a media interview

PR Daily

I advise doing almost every media interview you're offered, but sometimes turning down an interview makes sense. The original list comes from the International Association of Business Communicators (IABC). Phillips Media Relations , a media and presentation training firm, and blogs at.

20 key responsibilities for today’s PR pro

PR Daily

Earned media/media relations. Far from just managing a digital Rolodex, landing earned media placements in publications that resonate with target audiences is one small part of the earned-media mix. Owned media/content strategy. Media monitoring and analysis.

5 must-haves for a PR survival kit

PR Daily

Whether you work for a Fortune 500 company, a startup, a nonprofit organization or even a church, no one is immune to a PR crisis. RELATED: Keep your cool in a crisis with these 13 tips. ]. A foolproof crisis management plan and team.

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HBO Max removes ‘Gone With the Wind,’ Paramount Network cancels ‘Cops,’ and CrossFit chief steps down

PR Daily

Twitter verification rules used to be completely internal—you could apply and make your case, but Twitter’s actual rules were never clearly delineated—and it wasn’t always clear why Twitter gave verification to some people and not others. CRISIS LEADERSHIP BOARD.

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