ImPRessions - Crenshaw Communications

JULY 19, 2018

A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. The most talented among them can attract top employees and inspire them to achieve beyond their own expectations. For a fast-growing startup, a dynamic founder can be a huge PR asset. It starts with an apology.

Leadership 136

Leadership Media Training Employee Travel 136

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 155

Internal International Communications Employee 155

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. We’re rethinking corporate crisis. CRISIS SIMULATION.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

Communications Conversations

AUGUST 21, 2018

We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. It was with the Denver Post , covering a Black Friday “dress rehearsal” for employees at our Aurora, CO store. Last question: Career highlight so far?

Sports 113

Sports Retail Local Report 113

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. It’s important to have a plan in place before a crisis might arise. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Corporate leadership recognizes the critical importance of getting everybody on the same page – no easy task in organizations with 20,000 employees. Over 80% of companies now have an employee social media policy.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. Unfortunately, recent history offers other examples of what not to do in a press conference after a crisis. Before crisis-related press conferences, communication rehearsals are necessary but often neglected.

Conference 180

Conference Crisis Training Public Affairs 180

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. When it comes to a brand reputation crisis, digital media is the great leveler.

Crisis 180

Crisis Airlines Brand Branding 180

Sword and the Script

DECEMBER 15, 2020

Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. As a result, employees at different levels, automatically and without any pretension, became spokespeople. Media training used to only be for c-suite executives, board directors, and other leaders.

Marketing 167

Marketing Employee Content Marketing Training 167