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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. What does this mean for crisis communications? It makes sense.

Crisis 67
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Rise in Ransomware Attacks Demands Extra Crisis Vigilance

PRSay

Payments to the organized criminal enterprises in Eastern Europe and elsewhere that claim responsibility for the lion’s share of incidents rose 300 percent last year, despite mounting pressure on companies from law enforcement and national security authorities not to meet the extortionists’ demands. Build a dedicated cyber-crisis team.

Crisis 146
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When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. It’s no longer sufficient to simply rely on the professionals to defend your reputation. Your employees are your representatives and they are expected to behave decently, with respect and compassion.

Report 243
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What is brand reputation management

Prohibition

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Lesson 2: Leaders Improve Performance with Clear Expectations and Meeting Employee Needs.

Twitter 78
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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Onclusive acquires Critical Mention.

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Should the Public Relations Report to the CEO or CMO?

Sword and the Script

However, in times of business stress and crisis, PR will find itself working more closely with executive leaders. The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. This is because brand and reputation “should be on the risk register; mitigated, managed and measured.”

Report 119