ImPRessions - Crenshaw Communications

JUNE 15, 2023

But most PR programs comprise a whole lot more than earned media, also known as publicity. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. Yet it will surely be an asset in a crisis.

Reputation 156

Reputation Brand Branding Media 156

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 24: Learn from Related Industries. They’re the Experts.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Norton's Notes

OCTOBER 13, 2014

Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media. If budgets for digital are increasing but we’re spending that money on media relations and the like because ‘that’s what we know’, that’s a worrying statistic. They don’t. That has not, and should not change.

Digital PR 45

Digital PR Trends Training Media Training 45

Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions.

Technology 78

Technology Financial Corporate Reputation 78

NewsWhip

MARCH 31, 2021

Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. There’s a huge interesting gap emerging there between these crisis that can play out in hours and days and periodic reputation data that’s gathered and drawing lines between those things, right? So what are the roles for communications?

Advertising 131

Advertising Advertising Data Reputation 131

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

PR News

NOVEMBER 7, 2016

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued.

Google 117

Google Course Blogging Industry 117

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Rather, AI will be used to create a lot of filler and SEO bait. “I see a few things. Year of employer branding.

Marketing 189

Marketing Content Marketing Data Social Media 189

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Their tools can do everything from finding media contacts to creating press releases to media monitoring. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Their tools can do everything from finding media contacts to creating press releases to media monitoring. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62