Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

JUNE 3, 2020

Review your policies. Act on your policies. If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. Tell them what you saw, what you think and how you feel. Get uncomfortable. Hold town halls. Form a task force. Give it real power. Ask for feedback.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Newhouse School of Public Communications, Jamie Ward, Ph.D. , According to the presenters, only one-third of employees have been trained by their companies on official social media policies. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

David PR Group

AUGUST 17, 2017

Szymczyk’s Yelp response was noticed by Eater.com and quickly went viral, appearing on many other websites and news outlets including The New York Post, The Daily Mail in the United Kingdom and Mashable.com. He concluded: “I give you 1 star as you are terrible at finding bars and restaurants that suit your tastes. –John.

Airlines 54

Airlines Reputation Customer Service Social Media 54

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Since the digital mediascape is constantly changing, communicators must be agile and always ready to engage in a digital-first or digital-centric environment. Major organizations can be shaken by a careless tweet or a viral customer complaint. Over 80% of companies now have an employee social media policy.

Trends 199

Trends Corporate Employee Analysis 199

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

5W PR

AUGUST 12, 2020

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies. Adopt content formats that employees can relate to.

Healthcare 88

Healthcare Strategy Communications Policies 88

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.”

Report 225

Report Media Advertising Advertising 225