Bianchi Biz Blog
FEBRUARY 1, 2024
Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal.
Burrelles Fresh Ideas
FEBRUARY 27, 2024
Social media platforms like YouTube have proven to deliver significant added views and engagement before, during, and after the game, amplifying the benefits for brands that release their commercials in advance. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.
Cision
JUNE 6, 2017
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. 19 percent were piloting a program.
Critical Mention
DECEMBER 10, 2021
The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions.
Rock the Status Quo
MARCH 30, 2015
The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. Why do that on a platform that has laughable reach when I can already upload to YouTube with zero reach restrictions ?
Prohibition
JULY 10, 2019
The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. The commercial showed clips and images of sexism in films, boardrooms and also violence. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.
Critical Mention
JUNE 10, 2020
As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.
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