Bianchi Biz Blog

FEBRUARY 1, 2024

Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal.

Marketing 106

Marketing Newspapers Print Local 106

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 85

Sports Television Advertising Advertising 85

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

JULY 15, 2020

Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape.

Media 108

Media Radio Television Engineering 108

Critical Mention

FEBRUARY 27, 2020

I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show. Where do you see PR going in the next five years?

Journalism 78

Journalism Social Media Radio Fashion 78