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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 86
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. 19 percent were piloting a program.

Marketing 239
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The Evolving Relationship Between PR and the Media

Critical Mention

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104
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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.

Media 108
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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Leveraging top-tier tools can offer insightful analytics and real-time data.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Leveraging top-tier tools can offer insightful analytics and real-time data.