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Newborn Abducted from Hospital and Social Media Saves the Day

Melissa Agnes

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. Case Studies Technology and Crisis Communications'

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COVID Vaccine Distribution – First Crisis PR Event of 2021

The Stalwart Blog

We’ve even seen the Crisis come back to nursing homes whose health care workers are reluctant to take the vaccine, simply because they’re not sure that they can trust anyone. If you are directly involved in a government or healthcare level in the distribution of the vaccine, you need to step up your communications game.

Crisis 78
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Spotlight on a Solo PR Pro: Meet Shirley Johnson

Solo PR Pro

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Five years later Shirley is principal of Stage 1 Public Relations , where she works with clients in the healthcare, biotech and non-profit industries.

Meeting 107
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I His friend, Jeff, a partner at a prominent local accounting firm, reached out to Stu about potentially working with him.

Meeting 131
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Analyzing the CDC’s Crisis Communication In U.S. Ebola Outbreak

Melissa Agnes

A look at CDC’s crisis communication in the initial hours of the U.S. Thomas Frieden, director of the CDC, was a brilliant example of how to communicate effectively while positioning himself (the CDC) as the voice of calm and authority in this highly emotionally impacting crisis. Ebola announcement.

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Analyzing the CDC’s Crisis Communication In U.S. Ebola Outbreak

Melissa Agnes

Listen: TCIP #020 – Managing The Ebola Crisis With Bill Boyd. A look at CDC’s crisis communication in the initial hours of the U.S. Take a look: Read: Emory’s Excellent Crisis Communication on Facebook. Their communications are easy to find, informative and reassuring. Ebola announcement.

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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable. Surprisingly, live video seems to be an emerging trend in healthcare.