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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I His friend, Jeff, a partner at a prominent local accounting firm, reached out to Stu about potentially working with him.

Meeting 131
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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Surprisingly, live video seems to be an emerging trend in healthcare.

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How Can Old School Strategies Counter Disinformation? – Ellen Crane

Ethical Voices

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. I have had lots of crisis communications and uncomfortable situations to deal with, but I’d like to talk about when I worked for a restaurant chain, and I was hired by the local company that was purchased by the national chain.

Ethics 52
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The Seasonal Flu Will Heighten the Risk of Fearbola

Melissa Agnes

It’s important for healthcare organizations and professionals to realize that, with the flu season upon us, and with Ebola symptoms being very common to flu symptoms, the flu season may see an increase in: Emergency room walk-ins (with people panicked that they have Ebola). Crisis Communication Crisis Prevention'