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5 “Must Include” Items for your Crisis Management Plan

Melissa Agnes

I often get asked the following question: What should we include in our organization’s crisis management plan? 5 important elements to include in your crisis plan. The crisis management levels that all incidents should be categorized into. 3- Pre-approved crisis communication strategy and messaging.

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What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? A successful crisis plan is proactive.

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5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not?

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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

While this number is quite low (for reference, you’re 33x more likely to be bit by a dog than a shark), perception can sometimes be reality. Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall.

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The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. This will be used for reference purposes, as well as for ease of access in the midst of a crisis.

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Melissa Agnes Discusses Ebola Crisis and Jian Ghomeshi Scandal on CJAD

Melissa Agnes

Melissa Agnes is referred to as “the official crisis manager of the Tommy Schnurmacher show”, which is Montreal’s leading morning radio talk show on CJAD. Last week, Melissa had the pleasure of chatting on air with Tommy about the Ebola crisis, the Jian Ghomeshi Scandal and the Ottawa shooting that took place last month.

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When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel. What simple holding statement or referring lines are they taught to use – or do you just instruct them to clam up?

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