Creativity Leadership Marketing Trade Shows 
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?
Sword and the Script
AUGUST 26, 2014
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. Generally, an entire marketing organization is focused on that one event. Executive leadership expects an announcement to be made. by Frank Strong.
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Sword and the Script
DECEMBER 15, 2020
Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.
Communications Conversations
MARCH 29, 2019
Now, she’s crushing it at Best Buy in social media marketing. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). And, she was doing it all at her very first trade show experience.
Sword and the Script
SEPTEMBER 4, 2018
The competition gets a vote in your marketing too. For other businesses, this tendency is cultural, and the culture takes its cues from the leadership. It’s an effort to see what might be coming next from the leadership, even as the institution loses sight of everything else. Marketing, Strategy and War Analogies.
ImPRessions - Crenshaw Communications
OCTOBER 24, 2018
Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals.
Cision
AUGUST 21, 2017
As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Daenerys Targaryen: Demonstrate Thought Leadership. Arya Stark: Define Your Goals. Content is here.
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