4-ways-analytics-can-improve-pr 
Sword and the Script
MAY 11, 2019
PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 2) Earned media can drive sales.
Cision
APRIL 26, 2016
In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What is the best lesson about PR you’ve learned throughout your career?
Sword and the Script
DECEMBER 4, 2018
As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 4) The composition of marketing spending is changing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.
Stephen Waddington
DECEMBER 30, 2019
This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Representing the public that we serve 4.
PR 20/20
SEPTEMBER 17, 2019
Media and journalism. On day one, you can attend a deep-dive summit based on your role, and on day two, you can attend a summit based on your industry. Tracks include content strategy, core content concepts, future of content, and content management and measurement. May 4 - 7, 2020 | San Francisco, CA.
Sword and the Script
MAY 23, 2017
It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. Interestingly, the tools for managing and measuring PR and SEO.
Beyond PR
AUGUST 31, 2016
Instead of focusing solely on creating content, content marketers now spend most of their efforts on content distribution, analytics, and optimization. Tell your teams who your target audience is, what they are creating, and your measure of success. – 4:05 p.m. – 4:05 p.m. The reason for this is simple.
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