Creativity, Interviews and Trade Shows

The Importance of a Briefing Doc and How to Write One

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Some spokespeople read briefing documents religiously, while others just read the top line items.

Writing

Writing How To Interviews Pitching

Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade

MaccaPR

FEBRUARY 7, 2022

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. There’s always a creative solution. the reporters likes to schedule interviews through?

Conference

Conference Trade Shows Brand Branding

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B

B2B Creativity Film Trade Shows

What to Expect at the North American International Toy Fair

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. They demonstrate creativity, playability, and quality. The 2023 North American International Toy Fair is a highly anticipated event in the toy industry.

Internal

Internal International Retail Trade Shows

Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology

Technology Automotive Trade Shows Hotels

5 Questions You Need to Answer Before Publishing a Press Release

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth. Images: Martin Pettitt , Hans Splinter , Peter Miller ( Creative Commons ).

Trade Shows

Trade Shows Small Business Fashion Industry

HIMSS15: How-to Position your Organization as a ‘Snowflake’

Shift Communications

FEBRUARY 17, 2015

Instead, look for ways to amplify your news by tying it to a broader industry issue in a more creative fashion. Looking for a way to get your creative juices flowing? Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting.

Healthcare

Healthcare Trade Shows How To Conference

#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. How do you stand out during and after job interviews? However, those opportunities can be difficult to recognize. What are important tips to know when searching for a career in PR?

Trade Shows

Trade Shows Community Social Media Resources

How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Some examples include: Solicit interviews with independent speakers and panelists. Talk to Us!

Trade Shows

Trade Shows B2B Conference Marketing

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog.

B2B

B2B Media eBook Interviews

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows

Trade Shows Marketing How To Real Estate

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first trade show experience.

Social Media

Social Media Agriculture Marketing Media

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. We are always looking for good people to interview about. But some area.

Marketing

Marketing B2B Print Technology

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Boost Content at an Upcoming Event - Print physical copies of your content and give them out to VIPs who attend an upcoming speech by the author or share them at your trade show booth.

Marketing

Marketing Content Marketing Pinterest LinkedIn

Public Relations Today

The Importance of a Briefing Doc and How to Write One

Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade

Trending Sources

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

What to Expect at the North American International Toy Fair

Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES

5 Questions You Need to Answer Before Publishing a Press Release

HIMSS15: How-to Position your Organization as a ‘Snowflake’

#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

How B2B Marketing Can Get More out of Trade Shows

5 Proven Ways PR can Develop Client Media References in B2B Organizations

How to Promote Your Online Press Kit with Multichannel Marketing

15 Up-and-Coming PR and Social Media Marketers to Watch

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

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