Creativity, Interviews, Marketing and Trade Shows

How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Interview partners or customers planning to attend.

Trade Shows

Trade Shows B2B Conference Marketing

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B

B2B Creativity Film Trade Shows

The Importance of a Briefing Doc and How to Write One

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Some spokespeople read briefing documents religiously, while others just read the top line items.

Writing

Writing How To Interviews Pitching

Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade

MaccaPR

FEBRUARY 7, 2022

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. What’s a marketer to do? There’s always a creative solution. Embrace the power of flexibility.

Conference

Conference Trade Shows Brand Branding

What to Expect at the North American International Toy Fair

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. They demonstrate creativity, playability, and quality. Attending these sessions equips professionals with the tools and knowledge needed to navigate the toy market successfully.

Internal

Internal International Retail Trade Shows

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing. On that trip, Sarah showed initiative, yet remained calm under pressure. Thomas classroom many years ago.

Social Media

Social Media Agriculture Marketing Media

Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? 5-8, 2022, with Media Days Jan.

Technology

Technology Automotive Trade Shows Hotels

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

Marketing

Marketing B2B Print Technology

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Targeted email invites for demos or interviews are another place to promote your press kit link. Social Media Straits.

Trade Shows

Trade Shows Marketing How To Real Estate

5 Questions You Need to Answer Before Publishing a Press Release

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. What Geographic Markets Do I Want to Target? But beyond that, consider which markets your industry has heavy concentration in. Images: Martin Pettitt , Hans Splinter , Peter Miller ( Creative Commons ). Timing is key.

Trade Shows

Trade Shows Small Business Fashion Industry

#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. How do you stand out during and after job interviews? About Siera Smith: Siera Smith, Director of Marketing at WebMax, LLC. However, those opportunities can be difficult to recognize.

Trade Shows

Trade Shows Community Social Media Resources

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Media references are hard for several reasons.

B2B

B2B Media eBook Interviews

HIMSS15: How-to Position your Organization as a ‘Snowflake’

Shift Communications

FEBRUARY 17, 2015

Instead, look for ways to amplify your news by tying it to a broader industry issue in a more creative fashion. Looking for a way to get your creative juices flowing? Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. Start here. Don’t do it.

Healthcare

Healthcare Trade Shows How To Conference

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing

Marketing Content Marketing Pinterest LinkedIn

Public Relations Today

How B2B Marketing Can Get More out of Trade Shows

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

The Importance of a Briefing Doc and How to Write One

Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade

What to Expect at the North American International Toy Fair

15 Up-and-Coming PR and Social Media Marketers to Watch

Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

How to Promote Your Online Press Kit with Multichannel Marketing

5 Questions You Need to Answer Before Publishing a Press Release

#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

5 Proven Ways PR can Develop Client Media References in B2B Organizations

HIMSS15: How-to Position your Organization as a ‘Snowflake’

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

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