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Why You Should Incorporate Social Media Into Your PR Plan

Remote PR Jobs

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. Keep It Creative.

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Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

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How Effective is a Video on Social Media?

Prohibition

For LinkedIn and Facebook, longer content that tells a story and builds a bigger picture of your brand is likely to be more engaging. It’s an app that is solely dedicated to video content and allows brands and users to be really creative and tap into the latest trends. Video content on Facebook. Video content on Instagram.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. One exciting component of the collaboration was a Facebook Live event , which provided great exposure for both the beer and the restaurant.

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Cannes Lions + Educator Summit Takeaways and Reflections

Karen Freberg

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

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How to Enhance your LinkedIn Marketing with Video

Prohibition

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Get creative with the content that you’re creating. For example, you could take a ‘soft sales’ approach and show your followers how to use your product.

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How a PR Agency Lands Successful Press for the Holiday Season

Konnect Agency

Creating a well-prepared PR plan — one that includes relevant pitch angles for long-lead print messaging in addition to a complete media kit of high-resolution images, confirmed product launch dates for the current year, and finalized MSRP to share with media contacts— is essential when attracting the right writer for these opportunities.

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