Shift Communications
JANUARY 4, 2017
New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. What’s hard (sometimes) is figuring out how to get the media as excited about it.
Sword and the Script
NOVEMBER 22, 2016
If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?
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5W PR
SEPTEMBER 13, 2022
Recently, Twitter announced that it would be releasing a brand-new shopping feature titled Product Drops, which will allow companies to tease and promote new product launches inside the platform.
Remote PR Jobs
OCTOBER 11, 2022
Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. Performance Metrics.
Business Wire
FEBRUARY 2, 2018
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.
The Proactive Report
FEBRUARY 24, 2017
The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. His tweet about a new Tesla product launch resulted in a $900 million increase in value. Unfortunately, much of the doom and gloom you see in media coverage is due to people comparing it unfavorably to Facebook.
Cision
MARCH 16, 2016
This prevents variations on the same phrase (“Facebook” vs “facebook”) and allows you to see what everyone on the social team is doing. You can distinguish this parameter by product launch announcements, business objectives, webinars or even influencers if you create pre-crafted messaging for them. Use a site like bit.ly
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