Remove Creativity Remove Document Remove Infographics Remove Trends
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Inbound PR vs. Traditional PR and Why Traditional PR Sucks

ISEBOX

Since you’re in PR, you may not be aware of the modern trend of sales moving to an inbound approach. Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.).

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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

On social media, what creative tactics did the team use to tap the faculty’s expertise? In the case of “pre-bunking,” our social media team worked with faculty to generate quick responses to misconceptions we knew were arising, or to erroneous talking points we knew were going to start trending. 1 ranking in the latest U.S.

Publicity 157
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How to Create a Media Kit

5W PR

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176
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9 Techs to Take Your Content to the Next Level

PR 20/20

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Google Trends. Are you looking for a tool to help you keep up with the latest search trends? With Google Trends, you can. Source: Google Trends.

Google 90
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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., Text, video, illustration, slideshow and infographics are all formats to explore and consider. shared her perspective on native advertising in a recent podcast recording. Navigation – How will people find and experience the content?

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How to Ideate a Successful Survey Campaign

Buzzstream

You can also go with keywords like: YOUR INDUSTRY + trends. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. The most successful brands will find creative ways to insert their own survey data to make a post linkable. . YOUR INDUSTRY + facts. YOUR INDUSTRY + survey. Enter Reddit.

Survey 90
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Media relations is thriving

Stephen Waddington

The London Evening Standard is the only publication that bucks a downward trend as a result of a switch from paid for newsstand sales to an ad funded sheet. You should not start with three pages of A4, but a tweet, an infographic or a video. Data is sourced from the Audit Bureau of Circulations. Press release!