Inbound PR vs. Traditional PR and Why Traditional PR Sucks
ISEBOX
SEPTEMBER 8, 2016
Since you’re in PR, you may not be aware of the modern trend of sales moving to an inbound approach. Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.).
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