5W PR
APRIL 13, 2020
The term “byline” is the part that shows the readers of an article who is the writer behind it. There’s no need to be employed by a publication to be able to write a byline article or even a contributed piece for that publication. It’s better to write about expertise or experiences, rather than products or services.
Communications Conversations
DECEMBER 17, 2014
But at the end of the day we write off a fair amount of work. We really do have more fun than you corporate folks. So, even though I haven’t spent a TON of time on the agency side, I feel like I can say that consultants do, in fact, have more fun than their corporate peers. To trade shows. But, it happens.
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Communications Conversations
MARCH 29, 2019
Of course, I couldn’t write a post like this without nominating a couple people myself! Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). They had to be younger than 30.
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show.
Business Wire
FEBRUARY 2, 2018
For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. Write social messaging and share it with your internal teams. Implementation Tip!
Sword and the Script
DECEMBER 30, 2017
Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Not long after that I started this blog and began writing. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. 7) How B2B Marketing Can Get More out of Trade Shows.
Communications Conversations
APRIL 17, 2015
I realize everyone is writing about Periscope and Meerkat right now. Livestreaming trade shows. But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. To the tune of 3.65 million responses when I Google “Periscope app.”
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