ImPRessions - Crenshaw Communications

MAY 31, 2016

When it comes to the media relations piece of communications, having the right journalist contacts is useful. There’s a huge distinction between between running down stories for a newsroom and advising a corporate client. PR is about who you know. Not really, or at least not entirely. This may be the worst.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. Most corporate announcements feature a CEO headshot. By Andy Lowe.

Product Launch 52

Product Launch Pitching Industry Social Media 52

Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. Sylca Kleiner. “We

Automotive 71

Automotive Training Travel Meeting 71

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 65

Conference Travel Video Report 65

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Improving ROI by X percent is great, but business reporters are more interested in how people are using technology in unique and unprecedented ways (e.g., Give them something unique.

Print 60

Print Product Launch Fashion Report 60

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

If the corporate spokesperson is a no-show, however, that will require real damage control absent an emergency situation. Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. Media prep didn’t stick. However, it can be rescheduled.

Interviews 309

Interviews Product Launch Radio Media Training 309

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Conversations

SEPTEMBER 22, 2015

She asserted that men appeared more attached to their traditional function as media relations representatives. Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent.

Interviews 40

Interviews Enterprise Corporate Internal 40