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PR: Less Elitist Than Ever

Maxim Behar

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free. Even though Twitter and Facebook already existed in 2008, Facebook had “only” 100 million users.

Ethics 64
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R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. For a terrifically funny example of spin, watch the 2005 movie, "Thank You For Smoking.".

Ethics 133
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The New Era of Global: What Marketers Need To Know

Deirdre Breakenridge

Unlike before, corporate action isn’t just lobbying for laws and regulations that increase their profits. Pay attention to ethics. While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers. Be global but act locally.

Marketing 164
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. Witness the recent walkouts by employees at Google and Facebook, and by Amazon Employees for Climate Justice, over a range of workplace issues. I have marched the streets of Washington, D.C.,

System 189
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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? In the past year Facebook has proven unfit to regulate itself. Facebook took down 1.3

Publicity 128
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PR is a business of intelligent opinion makers: Maxim Behar

Maxim Behar

In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics. I’m very proud that for the past 10 years we really brought ICCO to a new level of professionalism and ethical behavior on the market. We can put whatever story on LinkedIn, Facebook, Instagram.

Ethics 52
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like?

Ethics 52