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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

Intrado was formerly known as West Corporation. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Lastly, we announced that Agility, our AI-driven SaaS industry platform for corporate communications professionals had been named Momentum leader in the $4.5 billion PR software market.

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PR Professional’s Guide to Content Marketing

5W PR

Corporate blogs and social media mediums are where PR messages can be communicated rapidly, tactically, and effectively. PR personnel often struggle with just how to determine what content will increase traffic, enhance brand recognition, create an exclusive brand characteristic, and edge up conversion numbers.

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When it comes to content… Go local!

Presspage

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. Doing business on an international level is no longer solely in the domain of the multinational corporations. Make or buy?

Local 89
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Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Landis PR

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Create Engaging Content: Content is the vehicle that carries your brand message. Develop content that is informative, relevant, and engaging.

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7 PR Blogs You Should Be Following

Critical Mention

Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Since PR and marketing often go hand in hand, we suggest reading up on their strategic inspiration posts and top tips for content distribution. PRNEWS Blog.

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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

These backlinks are important to digital PR and marketing for two primary reasons. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” First, backlinks send referral traffic, so it adds the possible ways your site can be found.

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PRSA LA State of the State of PR

The Proactive Report

Rob Six, Senior Vice President of Corporate Communications, Roll International. You can download the full infographic of the 15 skills here. 34% of companies say they can’t find people with the right digital skill. Content Marketing Online PR digital PR digital skills public relations'