Three lessons brands can learn from the Hockey Canada Scandal
NewsWhip
OCTOBER 13, 2022
Hockey Canada is our national governing body for all amateur leagues of the sport. As NewsWhip’s data shows, Tim Hortons’ decision to leave gained more coverage and attention than any other Hockey Canada sponsor, with upwards of 32 thousand social media interactions on that coverage. 3) Sports is an Inherently Risky Bet .
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