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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Hockey Canada is our national governing body for all amateur leagues of the sport. As NewsWhip’s data shows, Tim Hortons’ decision to leave gained more coverage and attention than any other Hockey Canada sponsor, with upwards of 32 thousand social media interactions on that coverage. 3) Sports is an Inherently Risky Bet .

Brand 148
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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values. Tip 5: Keep the team on-message.

Corporate 100
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Behind the Headlines With Josh Culling

Cision

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Having access to real-time media monitoring allows EKA to provide clients with instant news. ” What are Your Favorite PR Trends?

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Behind the Headlines With Ted Meyer

Cision

Other parts of the industry were less impacted by the crisis, but always play a sensitive role at the hub of economic activity. When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet. What are some of the key components of a successful crisis communication plan?

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. It is interesting to note that social media has not yet entered mainstream PR curricula. As Deirdre Breakenridge perfectly described, social media brings professors and students together!

Education 150
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Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Since then, we’ve been happy to provide them earned broadcast, online and social media coverage so they can keep up with their clients’ mentions. This is also vital in moments of crisis communications, in the unfortunate circumstance where a writer speaks negatively about your client. Until next time! Critical Mention.

Agency 79