Content Marketing, SMB and Social Media

Leveraging Hashtags on Social Media: Why and How for B2B Companies

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. Need help boosting your brand’s social presence?

B2B

B2B Social Media Company SMB

How Social Media Lurkers Can Boost Your Business

Garrett Public Relations

MAY 13, 2019

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about tracking its value, I’m going to make another argument – maybe the most significant benefit of social […].

Social Media

Social Media Media Marketing Publicity

14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

JANUARY 19, 2020

The post 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Tools

Tools Social Media Small Business Media

Monday Roundup: Campaigns

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing?

SMB

SMB Case Study Social Media Nonprofit

The Twin Cities’ social media power brokers

Communications Conversations

JULY 10, 2018

Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry).

Social Media

Social Media Media SMB Tourism

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

Onalytica is probably the closest, but the site is unfocused: when you can search for anything from animation to zoology, that doesn’t give B2B marketers or PR professionals confidence about deep B2B influencer marketing expertise. Tom Pick , Digital Marketing Consultant, Webbiquity LLC. PR has a bigger role in content.

Marketing

Marketing Content Marketing Data Social Media

State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. For marketers, it’s also a more personal alternative than social media.

B2B

B2B Content Marketing Trends Marketing

21 Influencers Share Stellar Advice for Digital Marketing in 2021

Garrett Public Relations

DECEMBER 3, 2020

But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable.

Marketing

Marketing Strategy Communications Publicity

6 Essential Points to Ponder As You Plan PR and Content Initiatives

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. What should you focus on in the coming months? So, what trends should […].

Trends

Trends Marketing Publicity Small Business

How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

Garrett Public Relations

MAY 17, 2020

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. The post How Can Small Businesses Prepare for the Recovery?

Small Business

Small Business Marketing Crisis Survey

Writing for SEO – How Important Is It For Your Small Business?

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business

Small Business SEO Writing Publicity

Why Small Businesses Need to Invest in Their Digital Presence

Garrett Public Relations

AUGUST 30, 2020

For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes. Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the business […].

Small Business

Small Business Study Report Publicity

8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Integrate multimedia elements like images and videos to enrich the content. Regarding this topic, a senior content marketer has shared her perspective. Guest Contributor: Hamza Hanif is an experienced SEO specialist, marketing executive, and content marketer with a passion for writing about technology and news.

Engineering

Engineering Writing Mobile SEO

Making 2021 Marketing Plans Knowing That Change Is the Only Constant

Garrett Public Relations

JANUARY 2, 2021

As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered? This time of year, many marketers make predictions on what businesses should focus on as we […]. The new year has arrived. But what will it hold?

Marketing

Marketing Publicity Small Business SMB

Writing for SEO – How Important Is It For Your Small Business?

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business

Small Business SEO Writing Publicity

State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

OCTOBER 15, 2020

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

B2B

B2B Trends Video Course

Public Relations Today

Leveraging Hashtags on Social Media: Why and How for B2B Companies

How Social Media Lurkers Can Boost Your Business

Trending Sources

14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Monday Roundup: Campaigns

The Twin Cities’ social media power brokers

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

21 Influencers Share Stellar Advice for Digital Marketing in 2021

6 Essential Points to Ponder As You Plan PR and Content Initiatives

How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

Writing for SEO – How Important Is It For Your Small Business?

Why Small Businesses Need to Invest in Their Digital Presence

8 Tips to Optimize Content Writing for People and Search Engines

Making 2021 Marketing Plans Knowing That Change Is the Only Constant

Writing for SEO – How Important Is It For Your Small Business?

State of B2B Content: 5 Trends That’ll Get You Promoted

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