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2021 PRedictions: A look at what’s to come for the PR industry

Onclusive

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. That’s why content marketing needs PR.

Industry 221
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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry.

Agency 195
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168
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What is Technology PR?

5W PR

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. Social media is also used to manage and enhance the company’s online reputation.

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Digital Marketing Transformation Webinar for Insurance Sales Reps Pros

wiredPRworks

During the digital marketing transformation webinar web class, you’ll learn: Content Marketing: A new platform for creating qualified leads in your niche market that no one else is using. PR [Personality + Reputation]: The secret to instantly becoming a credible resource for new leads.

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It’s Hard To Say Goodbye

Landis PR

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. We represented Whole Foods Market on the West Coast and Cold Stone Creamery West of the Mississippi. I couldn’t have done it without the able help of Mannix Marketing in New York.

Agency 105