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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently - Strategy

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. More importantly, it offers the chance to make a real difference in the future of healthcare. Offering much-needed perspective.

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10 Free Content Marketing Resources You Need to Bookmark

Contently - Strategy

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Resources 121
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Content Marketing Can’t Just Be a Top-Funnel Activity

Contently - Strategy

That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions. You see the same pattern with every content marketing success story.

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Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? What are the new services?

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150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

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It’s Hard To Say Goodbye

Landis PR

More than twenty years ago, I learned about SEO (search engine optimization) and instituted it to great success for both our agency and our clients. I couldn’t have done it without the able help of Mannix Marketing in New York. SEO remains the single biggest contributor to our prospect pipeline at LCI.

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7 Pillar Page Examples to Get You Started With Your Own

PR 20/20

Topic clusters aren't just a nice, clean way of organizing content that brings glee to the most Type A of marketers (me, for instance). As it turns out, the search engine giant has changed its algorithm to favor topic-based content , making pillar pages a requirement for content marketers who want to maintain a high SERP ranking.