Remove Content Marketing Remove Employee Remove Enterprise Remove Measurement
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Social Tools Summit Wrap

Flack's Revenge

My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing. Simply Measured social analytics (“great competitor dashboard”). Sociabble employee advocacy.

Tools 120
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What is brand reputation management

Prohibition

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Talent – brands with positive reputations attract better employees.

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HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Employee Certifications. As an agency, we require all employees to be HubSpot certified before they’re able to have certain portal permissions. But guess what? Websites.

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Should the Public Relations Report to the CEO or CMO?

Sword and the Script

The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. In my experience, PR is best reporting to marketing with business are in startup mode. This is because brand and reputation “should be on the risk register; mitigated, managed and measured.” Understand the comms role.

Report 118
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Engineering the Enterprise for Content Marketing

Sword and the Script

Thinking Differently about Employees and Content. Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ).

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Onalytica is probably the closest, but the site is unfocused: when you can search for anything from animation to zoology, that doesn’t give B2B marketers or PR professionals confidence about deep B2B influencer marketing expertise. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 190
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What to Look For When Hiring a Performance-Driven Marketing Agency

PR 20/20

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40