MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

Financial 46

Financial Banking Content Marketing Writing 46

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” 5) Marketers will slow down. Sophie Shiatis | Shiny Blue Marketing.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

DECEMBER 14, 2018

Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling. Better infrastructure impacted everything from healthcare to education to job training. Let them guide the narrative.

Viral 100

Viral Video Strategy YouTube 100

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that.

Marketing 74

Marketing Conference Content Marketing Agency 74

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 8, 2015

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. They are affluent, educated and maintain “listening habits dramatically different than the average American,” according to Edison Research. PNR: This Old Marketing. (~60 hours of podcasts a day. 30 minute daily program).

Radio 60

Radio Content Marketing Marketing Education 60

ReimaginePR

SEPTEMBER 5, 2016

Your audience can be defined by gender, age group, location, education, pain point, behavior and more. While the cornerstone of your blog post will be written content, you can also sprinkle in different types of content to educate and entertain your audience. Interviews. Your Audience Is Probably Your Customer.

Blogging 120

Blogging How To Infographics Writing 120

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Polaris

DECEMBER 4, 2014

Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. And if we can change the lens, not only can we change your happiness, we can change every single educational and business outcome at the same time.”. Content Marketing' 1: Shawn Achor: The happy secret to better work. Powerful stuff. Find TED here.

Marketing 220

Marketing Content Marketing Agency Storytelling 220