Content Marketing Creativity Exercises Internal 
Sword and the Script
JULY 24, 2018
There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.
prTini
DECEMBER 14, 2015
PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. During both panels, questions came up about what PR pros can do to get creative juices flowing.
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The Proactive Report
JUNE 17, 2018
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.
Sword and the Script
AUGUST 14, 2018
It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.
Burrelles Fresh Ideas
JUNE 20, 2023
Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table. Influencers can brainstorm and develop content ideas that are fresh, authentic, and memorable. Expect to see artisanal ice cream shops and food trucks offering unconventional yet delicious flavors.
Stephen Waddington
MAY 23, 2018
The market for tools in PR is exploding. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. AI tools in PR?
Sword and the Script
JUNE 6, 2017
It’s my experience that in-house marketers and corporate communicators who manage agencies must adhere to certain rules if they want the outcomes to be successful. The best in-house marketers will then socialize those expectations with internal stakeholders to prevent any future questioning. Sadly, this approach isn’t the norm.
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