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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Kathy: I am the SVP, Chief Marketing Officer at UL. What are you trying to accomplish?

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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society.

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What is brand reputation management

Prohibition

Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts.

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Monday Roundup: Campaigns

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016. Unchaining channel content. .

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Critical Mention 2021 Recap

Critical Mention

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more.

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5 Reasons to Network Across all Social Media Sites

Critical Mention

Doing so helps increase web traffic and form completions. The more consumers visit your site, the more enter your marketing and sales funnels. Additionally, social media networking tactics are essential for increasing brand visibility. Add URL links to your posts to direct customers to your site or landing page.