Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018
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APRIL 12, 2018
Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). We started down a path to renew our brand work over two years ago, which has been instrumental in changing the way we go to market by providing information on services we offer to satisfy a set of customer needs vs. telling customers what we do.
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