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The Ultimate Guide to Boosting In-store Sales Through Retail Marketing

Prohibition

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62
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What Is Retail Marketing and How You Can Use It To Build a Competitive Edge

Prohibition

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

Retail 62
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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156
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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Don’t run away from consumers. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Media love data. This is a mistake.

B2B 147
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Let Influencer Marketing Drive Your Consumers Down the Sales Funnel

Konnect Agency

While brick and mortar locations shuttered and traditional in-person sales declined, e-commerce thrived as consumers turned to their smart phones, computers and tablets to place their grocery orders on Instacart, order household essentials on Amazon and more. Over the past year, consumer behavior has been wildly disrupted.

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The Benefits of Consumer-Facing Events

Konnect Agency

A stream of media, influencers and consumers looking to learn about new baby and parenting products walked the show floor, and Konnect’s own client, Cybex , exhibited its products. And if you are looking for PR support leading up to your next big consumer event or show, you know where to find us !

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The Ethical Implications of Blurred Lines – Cheryll Forsatz

Ethical Voices

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. So I think that as consumers get more savvy, our profession needs to stay on top of the regulation. Now, internal is external.

Ethics 52