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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96
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The Top 10 PR Disasters in 2021

Prohibition

The sheer number of memes that his affair with millionaire lobbyist Gina Coladangelo generated should probably win him a spot on the good PR list alone but in reality, there is absolutely nothing good about the video that his family/the general population had to see. They admitted that it intended to shock, but never to offend any consumers.

Crisis 146
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Dentsu recently came out with a survey regarding consumers’ summer travel plans. The largest jump they saw was regarding hotel stays. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%.

Travel 40
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The Top 10 PR Disasters in 2021

Prohibition

The sheer number of memes that his affair with millionaire lobbyist Gina Coladangelo generated should probably win him a spot on the good PR list alone but in reality, there is absolutely nothing good about the video that his family/the general population had to see. They admitted that it intended to shock, but never to offend any consumers.

Crisis 62
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Getting hired and ahead in marketing and PR

Stephen Waddington

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. He described breaking a story about a pornographic video pirating ring. He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills.

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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

I’ve been going to the Consumer Electronics Show. I’m seeing more and more of the larger business and consumer media are doing it. ” It doesn’t say it’s a sponsored video, and it’s really unclear. The cost of their flight and hotel have got to be covered. I’m a bicyclist.

Ethics 83
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How to Prepare a PR Crisis Plan

Prohibition

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62