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Decoding Mental Health Challenges: A Deep Dive with Dr. Gail Saltz

PR for Anyone

She has appeared on popular television broadcasts, such as CNN, Good Morning America, The View, Dateline, 20/20, MSNBC, and The Oprah Winfrey Show. With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. and many more.

Exercises 130
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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83
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How COVID-19 will impact PR practice and skills

Stephen Waddington

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151
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Spotlight on a Solo PR Pro: Meet Jen Peterson

Solo PR Pro

Jen attended DePauw University, where she originally wanted to be a television news producer. Work can easily consume every corner of your life, and that’s why Jen has made balance non-negotiable for herself. It seems like it’s just enough exercise for me to enjoy it and not hate it.”. From producer to PR pro. Balancing it all.

Meeting 83
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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Consumers have become more cost conscious.

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Behind-the-Scenes PR Tour of Universal Orlando Resort

Solo PR Pro

The agenda included a networking exercise where the students had to meet other participants, sharing information about what makes them unique and why they want to get into PR. A huge number of television shows tape and broadcast live from Universal, and movies—including Sharknado 3—shoot there too.

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How to Write a Great Company Boilerplate for Your Press Releases

PR Fuel

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. The exercise will ensure your copy comes across as more newsworthy and less salesy. Local television stations, newspapers, and magazines, are always looking for content to share with their readers. Think Like a Search Engine.

Writing 63