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How to Choose a Press Release Topic for Small Businesses

PR Fuel

Consumers might turn toward your competitors instead. You might want to look at old emails and documents. Consumers will see the waves you’re making in the industry. The post How to Choose a Press Release Topic for Small Businesses appeared first on eReleases. Don’t let it come to that!

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7 Steps To Creating Customer Personas To Build Your Consumer Brand

Polaris

Here are 7 steps to creating buyer personas to help build your consumer brand. In the tax software example, the consumers are men and women age 25+ who purchase software to prepare their personal taxes, small business owners who do their own returns and the bookkeepers and accountants who prepare tax returns.

Consumer 154
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What Are the Essential Elements of a Press Release?

PR Fuel

About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to learn how to write a press release. It can also help you control how consumers perceive your brand.

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

This document answers key questions such as: What is the background of the initiative? What is the competitive environment or business opportunity? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. How do you go about finding and defining them?

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Why it’s important to secure coverage for your product

Prohibition

However, those new to PR, small businesses, or even well-established companies might need a little more support. From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company.

Print 112
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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. Document management: HubSpot Sales Hub allows sales teams to create, send, and track sales documents, such as proposals, contracts, and presentations. Part of a sales enablement team.

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Pivoting to Prosperity: 5 Types of Businesses Thriving During the Pandemic

Konnect Agency

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. Industries such as hospitality, travel, entertainment, and food service suffered greatly.

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