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How to Choose a Press Release Topic for Small Businesses

PR Fuel

Consumers might turn toward your competitors instead. These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. You might want to look at old emails and documents.

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Why it’s important to secure coverage for your product

Prohibition

However, those new to PR, small businesses, or even well-established companies might need a little more support. From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company.

Print 112
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168
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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Evaluate (Steps 1 – 2).

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. Part of a sales enablement team.

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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways.

Writing 72