Beyond PR
SEPTEMBER 21, 2016
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. Will the product be ready for show time?
Burrelles Fresh Ideas
APRIL 16, 2024
The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Click here to request a demo or to discuss your monitoring needs. We can help!
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MaccaPR
FEBRUARY 7, 2022
Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. There’s always a creative solution.
The Hoffman Agency
JULY 18, 2023
An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Particularly with large-scale events, it can be difficult and time consuming to locate the companies and people you want to speak with.
ImPRessions - Crenshaw Communications
JANUARY 3, 2017
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Allow time for lots of demos, if appropriate and make key company spokespeople available at a moment’s notice.
Cision
FEBRUARY 19, 2016
CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche. If you are at a trade show, don’t be afraid to set up a face-to-face meeting. E xperience the Cision Media Database first hand and request a demo here. . Know Your Product or Topic.
PR Fuel
JULY 14, 2021
Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. It can also help you communicate your company values.
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