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How to Turn Earned Media into Brand Endorsements

Critical Mention

Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online.

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Utilize their News section to get your latest PR and communications insight. Edelman PR.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. All of that said, I’m not against the use of AI in content creation.

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5 Reasons to Network Across all Social Media Sites

Critical Mention

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions.

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Behind the Headlines With Beth Kurth

Cision

In this interview, Beth discusses the challenges life science companies face, the importance of reputation management and how to share knowledge and gain the interest of your audience through integrated communication. What role does reputation management play for health and biotech brands? Be a student of the craft.

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How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

The same can also apply for TV series that are returning or sporting events – whatever is relevant for your brand. Social listening enables you to analyse consumer conversations around popular lifestyle topics – giving you clarity on the top mentions, hashtags and public perceptions so that you tap into them.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in. Who is EKA?