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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. Does anyone remember when satellite news conferences were cutting-edge?). Daily newspaper circulation in the United States has fallen from its height of 61.8 Daily newspaper circulation in the United States has fallen from its height of 61.8

Handbook 190
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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

Incorporate Thought Leadership As part of your non-profit PR strategy, it’s essential to position yourself as a thought leader in its field. Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events.

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Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support

PRSay

I got my first job from a connection at PRSA Georgia’s Real World conference, which my mom had recommended I attend. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. She worked full time, had her own home office and served in a leadership role.

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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news.

Trends 165
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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

In 2021, at the Women in Trucking annual conference as managing editor of HDT. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs. Pictured with a Freightliner Cascadia Sleeper).

Meeting 81
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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS.

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How I’m supporting the #HeForShe movement in 2018

Communications Conversations

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.