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The 2021 Oscars predictably failed to capture the public interest

NewsWhip

The chart above shows the total engagement (which comprises Facebook likes, comments, and shares, Twitter influencer shares, and Pinterest pins) to web coverage of the Oscars over the last 48 hours on the day of the event through the following day. The viral stories about the 2021 Oscars. NewsWhip users can access the dashboard here.

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Summer movies captured the public’s interest — and its money

NewsWhip

Across the web and social media the movie dominated in terms of public interest, easily making it the most popular movie of the summer. Even if the new Minions movie, The Rise of Gru, wasn’t on your list of must-sees this summer, you might have caught wind of a viral trend that made waves on TikTok.

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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. First person perspectives, specifically those published by VICE, traveled around the social web more often. Rising audience-side misinformation. Certain pieces about worker strikes also resonated more than others.

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. It’s free, why not give it a go now?

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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Then click on ‘Create a Research List’.

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Marketing Must Fight Fakes

Mindful Marketing

While digital manipulations of static images have some potential to portray alternate realities, they pale in comparison to what deepfake video can do.

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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

The company does not field its own web crawler, so it gets all its content through partnerships. This also works for viral content – like a retweet on Twitter. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example.

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