PR 20/20

AUGUST 17, 2017

Measure which verticals are performing best and where you can see the most potential for growth. Audit top entry points, exit points, engagements and overall web opportunities to better convert onsite traffic. Comparison Matrix. Write the Guide to __ RFP and make sure your company has solid responses. RFP or Buying Guide.

Marketing 49

Marketing eBook Case Study Comparison 49

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. You see, the glass has indeed overflowed. And to become "famous"!

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. The other area where Gorkana excels in comparison to its competitors, from my experience and what I’ve been told by colleagues and others in the industry, is its quality and volume of contacts for international outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

OCTOBER 8, 2019

For most businesses, organic search is the single largest source of web traffic. Here are three easy measures. This measure is useful for making the case to invest in content marketing. This is a measure of effectiveness that compares organic search traffic to paid sources: spend on content marketing divided by traffic.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

PR 20/20

DECEMBER 10, 2019

There is no wrong answer here so long as the system captures the information you need to write a complete report. In addition to other wonderful things I’m sure, Ashburn is home to a large Amazon Web Services data center. Comparing the cleaned data against old data won’t offer accurate comparison. HubSpot), and/or CRMs (e.g.

Report 52

Report How To Marketing Analytics 52

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52