category product-news 
NewsWhip
JULY 29, 2020
Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. There are some publishers which, though they do have local coverage, see most of their engagement come from national news. The top local U.K.
Katie Paine's Measurement Blog
MARCH 9, 2023
If you are told to just show the “good news” you have crossed to the dark side. If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. Chances are about 50% of raw data will fall into one of those two categories.
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Sword and the Script
FEBRUARY 11, 2017
“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. By comparison, users make an estimated two trillion searches on Google per year.
Buzzstream
MAY 16, 2024
I realized that this example is relatively straightforward, so let’s examine a type of guest post site I see a lot on the web: general news sites. So, when evaluating these for topical authority and relevancy, I’d try to look more at the keywords on the vertical or category level vs the site overall. Either way, you do it naturally.
Buzzstream
FEBRUARY 3, 2021
Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. The New York Times. Gaining referral traffic for your site.
Waxing UnLyrical
JANUARY 27, 2011
But all of a sudden, S0-And-So is no longer available… but you still want me to do a book review/product giveaway that So-And-So is promoting. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. I write back, saying yes, I would like to do an interview with So-And-So.
Sword and the Script
JUNE 4, 2019
I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. Here we go…. Learn more: CNBC.
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